New Markets and Revenue
How Flow State can help your business GROW
Resort operators, land owners, accomodation providers all have 'shoulder periods', off seasons and quieter months. Cycling can be that extra activity, that new market, or that simple solution that allows you to drive traffic to your business, and grow your revenue streams.
Cycling as a new market
Cycling is one of the world's most inclusive activities, and with the development of electric bikes, is now seen as a 'must do' when on holiday. Customers are looking for that 'something extra' and bikes for hire, and bike trails on site are ticking those boxes.
Using nature to your advantage
If snow halts business, hibernates your summer activities then consider installing trails that work for cross country skiing, and fat bikes. Great skill goes into designing a trail that is suitable for grooming to create a hard packing ridable surface in winter, and a safe and fun trail in summer.
Resources
From vast tracts of company owned land, to changing gradient and great views, a civils team already on site, or even just a willing local cycling community. Use the resources available to help grow your product, and help reduce expenditure.
Destination management
For resorts and destinations, cycling is just one product on offer. Boutique shops, local eateries, independent accommodation providers can all benefit from the introduction, or expansion of cycling provisions. Linking whisky distilleries by trail, supporting the local sports centre with a pump track or just good signage and mapping can all put your area on the map.
Focus on your V.I.P
If an area is famous for steep trails, that's fantastic. However the chances are those riders have families, and they want to ride too, how ever ambitious they are! If you can keep the kids happy, that makes the parents happy, which increases spend, and returning customers.